EMPOWERING HERITAGE TOURISM THROUGH AUGMENTED REALITY: A REVIEW OF DIGITAL TRANSFORMATION FOR ECONOMIC SUSTAINABILITY
A.M.T.N. Adasuriya1 and K. Galappaththi2*
1,2Institute of Technology University of Moratuwa, Sri Lanka
Session: Technical Session D
Abstract
Heritage tourism is a powerful driver of economic growth in Sri Lanka, largely due to its numerous UNESCO World Heritage sites and archaeological wonders. Hence, the cultural landscape of Sri Lanka offers a unique opportunity to showcase the nation’s rich history to a global audience. Augmented reality (AR) emerges as a promising solution for boosting heritage tourism in Sri Lanka by providing an immersive experience for global visitors. While many developed countries have successfully implemented Augmented Reality to boost tourist engagement, its adoption in Sri Lanka remains in the early stages. Hence it is a very complex process to evaluate due to multiple characteristics such as technological, social, environmental, legal, and financial factors. To address these challenges, researchers conducted a systematic literature review using a qualitative approach and performed thematic analysis to identify key factors influencing AR adoption. As a result, the research highlighted the potential of using AR in the Sri Lankan heritage tourism sector by designing a new framework that provides key solutions such as digital infrastructure, cultural sensitivity, environmental conservation, legal guidelines, and fostering collaboration and government incentives. The framework supports the effective incorporation of AR in the Sri Lankan heritage tourism sector, providing a strategy for increasing tourist engagement and preserving cultural heritage. Hence, this will be a large step for Sri Lanka to be a leading destination in heritage tourism and to be built economically through sustainable tourism practices.
Keywords: augmented reality, economic sustainability, heritage tourism
DOI: 10.64752/CPLO3040